Competitor analysis

For successful business, every nuance is important. One of the key points is choosing a niche. An analysis of the activities of competitors by experienced marketers will help make your business profitable. Such research suggests:

• To work with a target audience;
• To make an assessment of the price segment;
• An analysis of the range of products;
• studying sales strategies;
• volume estimation (market share);
• the study of the UTP of competing firms.

This is the minimum information that is included in the quality analysis of competitors. Intersafetrade specialists carefully study actions of competing enterprises, their working methods, advertising strategy and target audience. Only after this, marketers offer a ready-made solution: which niche to choose, what kind of target audience will be interested in the chosen product, etc. Based on these findings, you can build your tactics to conquer the market in your region.